This is a good as it gets. I think it’s the epitome of cool.
The latest tally claims that Bogotá has more than 8,000 beauty salons. There are streets where you see one every three establishments. The services provided in most include styling, haircut, and manicure. Others go as far as to offer you a facial or even a massage. But no salon goes as far as the Sala de Belleza Mary Liz- they’re professional linguists!
The slogan reads ‘Entran OUT’ , ‘come in OUT’, which basically refers to looking bad, old-fashioned, dated; and ‘Salen IN’ ‘Leave IN’, as in leave the salon looking glamorous, cool, part of the click, ready for Cannes.
You have to give it to them, it’s pure genius!
Visit the BSR Pinterest board Creative Language Follies for more renditions on the ‘creative’ use of language.